Quality is often referred to as the level of features a customer expects and i pays for. In order to deliver quality to customers a company must have quality control as without it the business can at times deliver poor quality and exceptional quality at other times. Consistency in quality is most important to a business’s success. Inconsistent quality will produce a poor company image, google reviews, and more. All such negative outcomes are very costly to a business as your sales acquisition cost increases, the number of leads and cost increases, and slowly the business loses appeal in the marketplace.